One of the best ways to build visibility, credibility, and trust in your community is by showing up—especially at local events. Even if you’re not hosting or performing, you can still make a huge impact by being present and supportive in authentic ways.
👥 Kenmore Runs on Community
In Kenmore, it’s clear: the businesses that support other businesses and show up for local events are the ones that see long-term loyalty and high community ratings. Whether it’s families rooting for the KenWest Blue Devils, neighbors shopping local, or small businesses sponsoring Porchfest, Kenmore thrives on community connection.
📢 Why It Pays to Participate
Supporting local events benefits everyone—not just the host. Here’s how to get involved strategically:
- Sponsor or Co-Promote: Sponsorships boost your brand visibility and give you built-in credibility with attendees. When people see your name on posters, websites, and banners, they recognize your commitment to the neighborhood.
- Use the Event Hashtag: Posting with hashtags like
#KenmorePorchfesthelps your business be part of the broader online conversation, which drives traffic and awareness. - Create Themed Content: Offer event-inspired products (like Red Otter’s Porchfest drink lineup) or run deals exclusive to the day.
- Keep Your Business Open: Make it easy for eventgoers to pop in before, during, or after the event.
- Be Present in Person: If you’re sponsoring, send a few staff members to walk the event, hand out flyers, network, and engage with the crowd.
✅ Do It Right (Or Don’t Do It At All)
If you haven’t sponsored or supported the event, avoid handing out marketing materials—it feels disingenuous and could hurt your reputation. Support should come from a place of genuine community spirit, not just self-promotion.
🏆 Kenmore Businesses Doing It Right:
- Red Otter Coffee: Stayed open late and created three specialty drinks for Porchfest.
- Fattey Beer Co.: Hosted the official after party and engaged deeply with attendees.
- The Story Garage: Even as an out-of-town performer, Brother Neill shows up with enthusiasm every year.
💬 Keep the Conversation Going
Whether you’re posting photos, sharing other small biz content, or commenting on performer recaps—stay engaged. Community support doesn’t end when the music stops.
TL;DR
Supporting events isn’t just about marketing. It’s about showing up for your neighbors, strengthening your brand’s relationship with the community, and reinforcing the spirit of Kenmore. Because Buffalo is the City of Good Neighbors—and Kenmore lives that every day.
