Meet the Owner
Kenmore Media was founded by Rebecca Nagel, a Buffalo-area social media strategist and communications professional who believes small businesses and community organizations deserve marketing that is both strategic and personal.
Rebecca holds a B.A. in Strategic Communications from Canisius University and has been working in marketing and communications since 2022. Her experience spans social media strategy, content creation, photography and video, copywriting, public relations, event marketing, branding, and community communications.
Today, she works with small businesses, nonprofits, and organizations throughout Kenmore and the greater Buffalo area to create stronger, more intentional online presences.
She doesn’t believe in marketing just for the sake of posting. She believes every piece of content should have a purpose.
Running a business in Kenmore is no small feat. That’s why I take the weight of social media off your shoulders—so you can focus on what you do best. Whether it’s building your brand, connecting with your customers, or simply finding balance, Kenmore Media is here to help with
Instagram management.
Why Rebecca Does This Work
Small business owners already have enough on their plates.
You’re running the business, serving your customers, managing your team, answering emails, handling the finances, and trying to keep everything moving. Then someone tells you that you also need to consistently create content, understand algorithms, respond to comments, plan campaigns, take photos, write captions, and somehow keep up with what’s trending.
That’s where Kenmore Media comes in.
Rebecca created Kenmore Media to make professional social media marketing more accessible to the small businesses and organizations that often don’t have the time or resources for a full in-house marketing team.
The goal isn’t to make you feel like you need to be online 24/7. It’s to create a marketing strategy that works for your business, your audience, and your capacity.
A Community-Focused Approach
Local businesses have an advantage. We help you use it.
Marketing doesn’t happen in a vacuum, especially for small businesses.
In a community like Kenmore, your customers are your neighbors. They’re the people who recognize your storefront, attend local events, recommend businesses to their friends, and choose to shop locally.
That’s why Kenmore Media takes a community-focused approach to social media marketing.
We don’t just look at follower counts and engagement rates. We look at how your business fits into the community around it and how your online presence can strengthen those relationships.
From highlighting local partnerships and promoting community events to creating content that reflects your business’s personality, our goal is to make your brand feel like a real part of the community, not just another account in someone’s feed.
Experience & Expertise
Strategic communication backed by real-world experience.
Rebecca’s background combines formal education in communications with years of hands-on experience in marketing.
She earned her B.A. in Strategic Communications from Canisius University and began working in marketing and communications in 2022. Since then, she has worked directly with local businesses, nonprofits, community organizations, and events, while also gaining experience with marketing agencies serving clients beyond Western New York.
Her work has included:
- Social media strategy and management
- Content planning and creation
- Photography and short-form video
- Copywriting and brand voice
- Event marketing and promotion
- Public relations and press releases
- Community marketing
- Branding and communications
- Local SEO and online visibility
This combination of strategic communication training and hands-on marketing experience allows Rebecca to approach social media as a business communication tool, not simply a place to post content.
Businesses & Organizations
Kenmore Media works with organizations of different sizes, industries, and goals, but the common thread is simple: they want to communicate better with the people they serve.
Rebecca has worked with:
Small Businesses
Helping local businesses build recognizable brands, create consistent content, and stay connected with their customers.
Nonprofits & Community Organizations
Helping organizations communicate their missions, promote initiatives, increase participation, and keep their communities informed.
Events & Community Initiatives
Creating promotional campaigns, social content, photography, and communications that get people excited to show up.
Marketing Agencies & Professional Organizations
Providing social media and communications support for organizations serving clients locally and beyond Western New York.
Past & Current Work Includes
Kenmore Village Improvement Society (KVIS) • Red Otter Coffee • Kenmore Porchfest • The Fit Physique • Made for Good shop • Kenmore Kids Crawl • DAWN – Divorce Attorneys for Women • RustBuilt • Mint Marketing Pros • Kenmore Pub Crawl • Dog Days of Kenmore • Town of Tonawanda Public Library – Kenmore Branch • and more
Marketing Services & Support
You don’t always need a giant marketing campaign. Sometimes you need someone to finally take social media off your plate. Sometimes you need a strategy. Sometimes you need better content. And sometimes you just need someone who can tell you what the heck you’re supposed to be posting.
Kenmore Media offers flexible marketing support designed around the needs of small businesses and organizations.
Social Media Management
Strategic planning, content creation, scheduling, community engagement, and ongoing management across your social platforms.
Content Creation
Professional photography, short-form video, graphics, carousels, captions, and other content designed to represent your brand.
Social Media Strategy
A clear plan for what you’re posting, who you’re talking to, and how your social media supports your larger business goals.
Event Promotion
Social media campaigns and content designed to build awareness, generate excitement, and get people through the door.
Public Relations & Communications
Press releases, promotional writing, community communications, and messaging that help your organization tell its story.
Local & Organic Marketing
Marketing strategies designed to help small businesses become more recognizable and connected within their communities.
Not sure what you need? That’s okay. We’ll figure it out together.
What Clients Can Expect from Kenmore Media
When you work with Kenmore Media, you’re not handed off to a rotating team of account managers. You work directly with Rebecca, from strategy and content planning to the final post.
You can expect:
A strategy built around your business.
Your marketing shouldn’t look like everyone else’s. We take the time to understand your goals, audience, personality, and priorities.
Clear communication.
No marketing jargon for the sake of sounding impressive. You’ll know what we’re doing, why we’re doing it, and what comes next.
Content that sounds like you.
Your social media should feel authentic to your business, not like it was written by a robot or copied from a marketing template.
A community-first mindset.
Especially for local businesses, building relationships matters just as much as building reach.
Professional, reliable support.
You shouldn’t have to wonder whether your social media is being handled. Kenmore Media brings consistency and accountability to your marketing.
Marketing with a purpose.
We aren’t chasing vanity metrics just to make a report look good. The goal is to build visibility, trust, and meaningful connections that support your business.
