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Social Media Holiday Content Ideas for Small Businesses

The holiday season is one of the most powerful times of the year for small businesses—especially in a community like Kenmore, where neighbors genuinely care about supporting local. But with so much noise online, it can be hard to know what to post, how often to post, and what will actually make people stop scrolling.

If you’re feeling stuck on what to share this season, consider this your inspiration guide. Here are holiday social media content ideas designed to boost your visibility, deepen community connections, and bring more customers through your door.


🎁 1. Holiday Gift Guides

Curated gift guides are one of the most effective ways to help customers see how your products or services fit into their holiday plans.

Try variations like:

  • Gifts Under $20 (great for stocking stuffers)
  • Gifts for Teachers / Neighbors / Teens / Foodies / Pets
  • Locally-Made Gifts in Kenmore
  • Last-Minute Gifts You Can Pick Up Today

Make these guides into a Reel, carousel, or even a Story Highlight for easy access.


📸 2. Behind-the-Scenes Holiday Prep

People love to see what goes into running your business—especially during the busiest season.

Try sharing:

  • Packing orders
  • Decorating your shop
  • Prepping holiday menus
  • Setting up displays
  • A day-in-the-life “holiday edition”

This builds trust, relatability, and excitement.


✨ 3. Festive Reels

Short-form video is still king, especially during the holidays. Quick, snappy Reels can boost reach and bring new eyes to your business.

Try ideas like:

  • “Wrap an order with me”
  • “Holiday drink/menu reveal”
  • “Before & after” decorating transformations
  • “3 gifts people always love from our shop”
  • Staff dancing/syncing to a holiday audio
  • Time-lapse: setting up for a holiday event

Keep it fun, seasonal, and authentic.


🎄 4. Holiday Graphics

Simple graphics can save you time on busy days and help communicate important info clearly.

Graphic ideas:

  • Updated holiday hours
  • Gift card promotions
  • Event announcements
  • “Shop Local” reminders
  • Countdown graphics for major events like Stop, Sip, & Shop or last day for special orders

Use your brand colors or give your graphics a subtle frosty/holiday feel.


👩‍🎨 5. Staff Spotlights

The holiday season is a perfect time to highlight the people who make your business feel warm and welcoming.

You can feature:

  • Each staff member’s favorite product
  • Their holiday traditions
  • “Meet the Team” introductions
  • A thank-you post highlighting your staff’s hard work

Human connection = customer loyalty.


📅 6. Holiday Countdowns

Count down to:

  • Big sales or events
  • Last day to order for Christmas delivery
  • The Kenmore Business Association’s Stop, Sip, & Shop
  • Special in-store promotions

Countdowns create urgency without feeling pushy.


🎨 7. User-Generated Content (UGC)

Encourage customers to tag you when they:

  • Shop in your store
  • Post photos of their gifts
  • Attend your holiday events
  • Try your seasonal products

Repost with permission! It builds trust and nurtures community connection.


🤝 8. Collaborations With Other Kenmore Businesses

Holiday collabs are huge for cross-promotion.

Ideas:

  • Joint giveaways
  • Co-hosted workshops
  • Vendor pop-ups
  • Collab Reels
  • Dual gift guides featuring both businesses

This strengthens the community and increases visibility for everyone involved.


🌟 9. Holiday Nostalgia Posts

People love warm, cozy memories this time of year.

Try:

  • Throwbacks (old storefronts, vintage menus, past events)
  • Kenmore childhood memories
  • A “holidays then vs. now” post

Nostalgia drives engagement—and fits perfectly with Kenmore’s community identity.


🧣 10. Spread-the-Love Posts

Highlight the importance of:

  • Supporting local
  • Donating food, toys, or warm items
  • Community events
  • Nonprofits doing great work

This signals that your business isn’t just here to sell—it’s part of the neighborhood.


Final Thoughts

The holidays offer an incredible opportunity to show off your personality, mission, and love for the Kenmore community. You don’t need high production value to make an impact—just consistency, authenticity, and heart.

Use these ideas to fill your content calendar, boost engagement, and make the holiday season your most connected (and successful) one yet.

If you ever need help brainstorming, planning, or creating content, Kenmore Media is here to support you every step of the way.

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