Mini PR Project for the “How Homemade is Made” Campaign
This fictional PR campaign was developed for my COM 312 course at Canisius University. Inspired by Instacart’s real “How Homemade is Made” initiative, the project aimed to show how traditional values of food and family can thrive with the help of modern technology. I created sample influencer outreach, a press release, and social posts to showcase how PR strategy can support a national marketing campaign.
