One of the most underrated strategies for small business growth? Supporting other small businesses.
Engagement isn’t just about vanity metrics — it’s how you build relationships, boost visibility, and become a trusted part of your community.
Let’s break it down.
Don’t “Post and Ghost”
If there’s one tip social media marketers repeat again and again, it’s this:
Don’t post and ghost.
You can’t just drop a post on Instagram or Facebook and expect magic. These platforms reward engagement — and that means your engagement, too.
Before and after posting, take a few minutes to:
- Like posts from other local accounts
- Comment on their content
- Share relevant posts to your story
- Respond to comments and DMs
You’ll not only show up in more feeds, but you’ll also show up in people’s minds as a genuine part of their network.
Give Support, Get Support
Small business owners get it. We’re all in this together. And that solidarity? It translates beautifully on social.
When you support others — especially in your local area — they’re more likely to support you back. That could mean:
- Sharing your post to their story
- Tagging your business in a recommendation thread
- Referring customers to you
I’ve seen this time and time again in Kenmore. Whether it’s welcoming a new café to the village or hyping up a weekend event, small business owners rally behind each other. Show up for your community, and your community will show up for you.
The Algorithm Is Watching (in a Good Way)
Platforms like Instagram and Facebook reward accounts that engage with others. If you’re active — not just posting, but commenting, liking, saving, and sharing — your organic reach gets a boost.
And every like, comment, and tag helps expand your visibility to new audiences.
Hot tip: Share photos and posts you’re tagged in. When followers know they might get featured, they’re more likely to tag you — and tagging = visibility.
Community Over Competition
The more you engage, the more your name circulates. But even more important? You build authentic, human relationships.
When people see your business actively supporting others, they associate you with:
- Credibility (you’re part of the local scene)
- Awareness (you’re on their radar)
- Trust (you’re not just trying to sell — you care)
These are the pillars of a strong brand.
TL;DR: Support is Strategy
Being a social business isn’t just about your own content — it’s about how you show up for others.
✨ Like local posts
✨ Comment with kindness
✨ Share stories from others
✨ Welcome new businesses
✨ Tag your favorite spots
When you build up others, you’re building your brand, too. Community is everything — and in a village like Kenmore, that spirit goes a long way.
